You Were Never Meant To Fit In. You Were Made To Create
- Nicola Lake

- Jun 12
- 2 min read
Updated: Jun 19
You push. You adapt. You check all the boxes. But deep down, you know you’re not living in alignment with your truth.

Have you ever felt like a round peg in a square hole?
If this sounds familiar, you're not broken—you're awakening.
You were never meant to thrive in a system that rewards burnout, conformity, or constant hustle. Your creativity, your desire for freedom, your craving for meaningful work—that’s not rebellion. That’s wisdom. It’s your inner compass calling you back to purpose.
At The Empowerment Pursuit, we help high-achievers, freedom-seekers, and big-hearted visionaries like you break free from the 9–5 grind and build something of your own—on your terms.
But before the branding. Before the business plans.
There’s one thing that matters most: validation.
Not from the world. Not from your past boss.
From the people you want to serve—and from within.
The Key to Traction? Start With Real Conversations.
So many aspiring entrepreneurs skip this step. They jump into content, logos, even websites—before truly connecting with the humans their offer is meant to help.
Here’s the truth: Clarity isn’t found in isolation. It’s found in connection.
These five questions will help you not only validate your idea but refine it, shape it, and breathe life into it based on the needs, desires, and language of your future clients.
Ask These 5 Questions to Your Dream Audience
1. Where would you like to be in 6–12 months from today in [insert business idea]?
This helps you understand what their goals and motivations truly are. It brings your offer into their future reality.
2. Why is that important to you?
When you know the why, you can speak directly to their hearts, not just their heads.
3. What would it mean to you if you get THAT result?
This reveals emotional drivers. People don’t buy solutions—they buy transformation.
4. Why do you think you’re not there yet? Understanding their roadblocks helps you position your offer as a bridge between stuck and success.
5. What have you tried before that hasn’t worked? What was missing? This gives you insight into what not to do—and what to emphasize in your messaging.
Your Story Deserves a Fresh Chapter

This isn’t about building something just for the sake of it.
It’s about building something that’s true.
Your next chapter isn’t just about income. It’s about alignment.
About living life on purpose, not by default.
And that starts with asking better questions.
By listening deeply.
Honour the calling that brought you here in the first place.
Ready to explore your freedom-fueled path? Subscribe to our Monthly Newsletter for more prompts, resources, and gentle nudges that help you stay grounded and move forward—one intentional step at a time.
Your next chapter isn’t waiting for permission.
It’s waiting for you.
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> Book your No-Cost Freedom Call.
Your Coach,
Nicola Lake
Lifestyle Coach
Freedom to live on your terms.




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